“Many materials now considered alternative, like hempcrete, wouldn’t be costly if they come into popular use,” adds Erez. “One of the reasons ecologically built houses cost more is because not enough of them are being built.”

Eco-communities could be one answer to this dilemma.

Ben-Gurion University Prof. Isaac Meir, a pioneer in Israeli green building initiatives, is involved in a European project to design net-zero energy communities where buildings incorporate renewable energy technologies to offset their energy consumption. The Israeli city of Hadera’s new net-zero preschool could be a model for such communities.

Although Israel’s eco-building sector is still small, people in the know say it is quite advanced.

“We have amazing knowledge and very high quality of work,” says Iserovitch, whose next project is a private school in Greece. “All over the world, people are focusing on being good at one thing, like building with straw. Israelis must know how to do everything because the market demands it.”