H&M’s new Conscious Exclusive collection is proof of the fashion that can be created with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style. The collection, worn in the campaign exclusively by actress and humanitarian Olivia Wilde, will be available in around 200 H&M stores worldwide on April 16, as well as online.
This year’s Conscious Exclusive collection takes its inspiration from around the planet and focuses on the versatility of the dress. An organic linen and silk sleeveless gown with a glamorous cut is printed with hand-drawn images of birds. A black cocktail dress inTencel® and recycled wool features African influences, with rows of recycled sequins. Meanwhile, a sleeveless cocktail dress has a print inspired by Japanese ink-wash painting, and is made from organic hemp, organic silk and organic cotton.
Each piece in the collection is special, whether it’s the pilot jacket in Tencel®, reverse-like jacquard fabric with threads intentionally left loose, or the organic silk tuxedo blazer with sleeves slashed to the elbow to create a dramatic effect.
The use of more sustainable materials is varied and comprehensive, from the recycled beads on a flapper dress to the organic leather appearing in a minimalist leather jacket and stack-heeled sandals.
“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.
“I love the global influences in this Conscious Exclusive collection and the beauty of the hand-drawn prints, made by one of our talented in-house designers. And Olivia Wilde is the perfect choice for this collection, because she shares H&M’s commitment to a more sustainable future,” says Ann-Sofie Johansson, Creative Advisor H&M.
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