Source: observer.com
A range of TheraJoy’s body products. Kaitlyn Flannagan for Observer
Ever since Moroccanoil launched their argan-based hair care collection about a decade ago, consumers have been obsessed with the notion that moisturizing oils are essential for beauty care. Argan might have been this movement’s early rock star, but oils continue to be a beauty market craze, appearing in everything from your shampoo to your facial cleanser. And while argan remains a stalwart, the market is always ready to jump at a new oil trend.
Enter CBD or cannabidiol hemp oil, a non-psychoactive compound found in cannabis that has long been used for its therapeutic benefits, which include soothing skin, treating joint injuries and easing chronic pain—though it’s largely been shunned by western medicine due to its close relationship with its psychoactive sister, THC. But a few small studies have confirmed what has been thought by traditional cultures for years—a 2014 scientific report found that because of its anti-inflammatory and sebum-reducing properties, CBD and cannabis sativa can have a positive effect on acne-prone skin.
In the beauty industry’s experiments with CBD, a number of early adopters have confirmed the oil’s incredible moisturizing and skin soothing properties, due to its high levels of essential fatty acids. And for hair, they’re touting its ability to soften and thicken the follicles.
But many retailers in the U.S. are hesitant to stock anything containing CBD, and for good reason. The laws surrounding its possession and distribution are murky, at best, so selling CBD products could constitute an illegal activity. The federal government classifies all cannabis extracts as a schedule one drug. Depending on what part of the plant CBD has derived from, the oil may be illegal, as well. Yet because many aspects of drug regulation fall under the purview of individual states, 15 have been able to legalize the plant’s use for recreational purposes over the past 5 years, and in these states, the use and sale of CBD are above-board. With legal access to cannabis increasingly growing, the stigmas against its non-psychoactive byproducts has lessened, and companies and consumers alike are eager to experiment with its potential benefits.
High-potency CBD oils and salves can currently be found in medical marijuana dispensaries, cannabis lifestyle stores and health food stores in the states that have legalized its use. But as CBD becomes more mainstream, expect to see more big companies joining in. Andrea Hume, manager of Herbin’ Living, a smoke shop, vape lounge and dispensary in Miami, Florida can’t keep enough stock in store to keep up with the demand of CBD topicals. She predicts that in the coming months we’ll see more popular skin care companies “throwing a CBD line into their range.”
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