You can probably see from these images of their new chambray line, why exactly we are in LOVE with Cape-Cod based, all-women-run Good Clothing Company.
So of course we wanted to know more about them, their inspirations, and what kinds of materials they use—not to mention how they are bucking the fashion system in their own unique way.
Q: What was the founding inspiration for Good?
Good Apparel was inspired by the opportunity to use our sustainable manufacturing facility, and talented team, to create a brand that is driven by the marriage of mission and aesthetic. Our mission is to create a model of production that allows the environment, our staff and the consumer to benefit.
Through the appreciation of this particular ecosystem of creator, constructor and consumer, all of which have a strong interest in both ethical and eco production practices, we were able to develop a collection rooted in sustainability. Our aesthetic grew as a concept of clean lines built to last a lifetime. This does not mean that style is sacrificed, rather considered on a deeper level. Our consumer understands the importance of mission and aesthetic—wearing good means dressing well.
Q: Why do you produce the line in Cape Cod?
Our Cape Cod location includes pattern-making and development services so we have kept the whole production loop really close to home. As we grow, we would certainly consider expanding our production. For now, as a development team, we enjoy the oversight that we have producing on Cape Cod. This also allows for greater savings, quality and control all of which we are happily able to pass on to our consumers.
Q: I heard the whole staff is ALL women! Is that true? If so, was that a conscious decision or did it just happen that way?
Yes, it’s true! Every person who has worked on Good Apparel is female. This is not something that we necessarily did on purpose but Kathryn does have a strong connection with providing opportunities for women that resemble a position that she has once been in herself. From illustrator, pattern-maker, cutter, seamstresses and development staff – we are all women! I think as a result, the final product of Good Apparel is one that deeply understands the female form and what shapes/designs build confidence.
Q: The chambray line is so cool—why chambray right now?
The utilization of locally sourced and sustainable fibers is always at the core of the design process and oftentimes determines the style direction of the collections we produce. In addition, the chambray is a bit of an ode to where Good Apparel is made on Cape Cod, MA. Cape Cod is a coastal region and in the summer women turn to lightweight linen and chambray for everything from pants to tunic tops. We love the relaxed vibe that chambray naturally conveys but we wanted to put our own special edge on the designs, shying away from shapeless designs, instead focusing once again on accentuating the female form with a hint of edge.
I plan to market this collection as the “Coastal Canadian Tuxedo.” The chambray that we are using is a great alternative to denim not only because of its light weight but because of its composition. The chambray is made from a blend of hemp, recycled polyester and a hint of spandex. The result is flawless. The garments that we have created are able to highlight the waist, show off the midriff and showcase the collarbone. The tops and bottoms are easily interchangeable within the four pieces of our collection or they also pair beautifully with the white bamboo knit tops from our first, House Collection.
EC: When can we buy the Chambray collection!
April 21st! Our pieces for this collection are going to be made to order because the material was purchased it in a small batch. The collection’s launch is also a way for us to acknowledge Earth Day with a really cool sustainable fabric that we sourced with the Earth in mind. To put our Earth love into numbers: 44 percent of the garment is made from recycled material (plastic water bottles) while the other 53 percent is made from hemp, something that we know our consumer will be excited to stand behind!
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