LONDON, July 21 ― From hemp-laced ice cream to champagne popsicles spiked with an eye-popping 37 per cent alcohol, this summer frozen treats are going R-Rated.
In a roundup of artisanal and craft ice creams, research firm Euromonitor has highlighted a few innovative, adults-only treats that are poised to shake up the market.
In the same vein as relaxation drinks ― beverages like Marley’s Mellow Mood and Mary Jane Soda that contain sleep-inducing melatonin ― Relaxation Solutions is set to launch a line of ice cream that contains 5g of hemp per half pint serving.
Fronting the brand will be 1980s comedy duo Cheech and Chong, a pair of cannabis-loving hippies. In their film “Nice Dreams,” the pair find fame and fortune selling marijuana out of an ice cream truck.
The Cheech and Chong’s Nice Dreams Ice Cream is set to hit US shelves in August. The launch comes as parts of the US have begun to relax their drug policies. The states of Colorado and Washington, for instance, have decriminalized the recreational use of marijuana.
While alcohol-themed popsicles and ice creams aren’t new, manufacturers are infusing the frozen treats with more booze than ever ― sometimes in eyebrow-raising quantities.
Mahiki Lic, for example, has spiked its cocktail-flavoured popsicles like Mojito and Pina Colada with 20 ml of rum ― equal to drinking a glass of wine.
The champagne popsicles made by POPS, meanwhile, contain 37 per cent alcohol and are pitched as a premium treat with a suggested retail price of £100 (RM544) for a box of 24 popsicles. Look for the frozen bubbly on a stick in upscale retailers like Waitrose, Harrods or Selfridges in the UK.
American ice cream maker Mercer’s also produces wine-infused ice creams containing 5 per cent alcohol in flavours like Cherry Merlot, Chocolate Cabernet and Red Raspberry Cabernet. ― AFP-Relaxnews
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