US-based rug manufacturer Safavieh is set to launch its first sustainable indoor rug line at the High Point Market-Fall 2011, held from 22-27 October 2011.
The collection has been designed by Thom Filicia with every piece reflecting international, ethnic or contemporary undertone. It is formed of 100% natural and fine hemp. The hemp is combed, brushed and softened to offer a coarse woven wool-like appearance. The look is accentuated with gradation and intricate tone layering.
All the rugs of the new collection are hand-crafted in India and are ideal for use in indoor areas. The new rug range is coloured with pure vegetable dyes to provide a host of new earthy shades. It can also be customised in seven patterns to meet individual tastes. A piece with dimensions of 6x9 will be available at a cost of $1199.
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